GIANT Multimedia

The interactive CD-ROM has proven to be an effective, enduring, economical and powerful media to replace or supplement other forms of promotion. Operated in a Personal Computer, the CD-ROM provides the opportunity to display compelling content, including Full-Motion Video, Digital Sound, Multimedia, Animation, Rich Graphics, extensive Data, Text and Interactivity. Additionally, the medium provides a link to the Internet, inherently maintaining the ability to launch a web browser and direct the user to a designated web site, with the click of a mouse. This is a powerful tool in establishing a connection with a targeted market. GIANT can also provide the ability to automatically update CD’s that have been distributed.

Studies have shown that the CD-ROM, and particularly the Shaped CD, maintains a very high perceived value and response rate.

Marketing with interactive CD-ROM's combines all the strengths of video, print and interactive tools and delivers it directly to your targeted market. CD-ROM marketing enables a business to deliver more information and with greater potential for creativity, demonstrations testimonials, comparisons and emphasis on benefits. The response rate is easily and accurately tracked. The bottom line… marketing with an interactive CD ROM or a Computer Business Card generates huge profits for both small and large-scale companies.

The math is simple. Run traditional television or print ads, spend a fortune and be happy to hit a negligible and constantly shrinking percentage of your targeted demographic. Or, produce a short form video, add all the information one could hope to learn, add interactive features and link it to your website, package it all on a CD-ROM and mail or hand it directly to your intended audience-often for less than a buck a copy-hitting 100% of your targeted demographic. It should be no surprise that response rates are as high as 60%* when using CD- ROM's in a direct video marketing campaign vs. 2-3% for printed direct mail. When executed properly, this revolutionary approach to marketing means that you can focus on your customer, not your market.

Click here to see how and interactive CD ROM can work for your business.