Cost Effective   The cost benefits of utilizing DVDs are numerous.  They are       more cost-effective to produce than traditional print literature        and can store thousands of full-color brochures, slides and   presentation materials as well as hours of audio and video. In fact, one interactive DVD can store thousands of dollars worth of marketing collateral and many times cost less to produce. DVDs are also light weight and inexpensive to mail. Efficient   DVDs provide an efficient means of distributing a wealth of information in a variety of formats (via the television and or computer).  Full-color print collateral, full-screen video, digital audio and sophisticated animations are only a few examples of what can be accessed on one inexpensive device. Many companies today opt for DVDs instead of producing costly print materials. One DVD can hold all their print material in digital format (giving the end user the option to print only what he or she chooses). A DVD can be programed in many different languages   (no more having to produce multiple print collateral for various languages). Its easy to update and maintain as opposed to printed materials, and is often less to reproduce. When compared to delivering content via the Internet, DVDs can process data up to 500 times faster than a normal Internet connection and can therefore provide faster load times, smoother playback and full-screen video.  Internet firewalls that many times prevent enriched multimedia content from getting through to a recipient due to file size limitations and other restrictions, provide additional reasons for considering DVDs. High Response Rates It is well know that marketing messages containing video and interactive presentations provide increased response rates. In fact, multimedia marketing materials have a minimum 60% greater response rate than traditional direct mail pieces.   There is a 50% increase in viewer's memory/recall of information shown on video versus print.    80% of the people who receive a DVD will view it within the first 3 days.    DVDs are an effective means of using a brand in an  interactive format.    Up to 20% of those contacted respond to unsolicited  mailings using CDs.   70% of all videos mailed are watched.   DVD  vs. Online Advertising -- On average, a banner ad   costs $1.82 per click thru to drive online viewers to a particular website while DVDs cost less per unit, explain more and create an invisible link to the website.   73% of US households have at least one personal computer. Many more have DVD players as part of a home entertainment system.   As of January 2001, 53% of US households had Internet access, up from 35% in January of 1999. 62% of US consumers have Internet access at any location (home or other).   Consumers find search capability and "close-up" product views to be the most popular features when viewing  interactive collateral.     A study completed by the Wharton School of Business shows that response to video can be up to 600% higher    than print brochures and reduces cost per response by over 25%.